Winter Collection

Project: P101 | Google Ads Account: G-12345

Impressions

18,100

+12.5%

Clicks

940

+8.3%

CTR

5.19%

-3.7%

CPL

₹19.38

+5.2%

Performance Trends

Experiment Results

Summer Sale - Ad Copy Test

Objective: CTR Improvement | 2025-08-01 to 2025-08-15

Original Campaign

CTR

4.2%

CPC

₹1.25

Conversions

120

CPL

₹12.50

Experiment Campaign

CTR

5.1% (+21.4%)

CPC

₹1.18 (-5.6%)

Conversions

145 (+20.8%)

CPL

₹10.75 (-14.0%)

Conclusion

The experiment campaign showed statistically significant improvement in CTR (+21.4%) and CPL (-14.0%), achieving the objective of CTR improvement. The new ad copy should be rolled out to the main campaign.